Killabyte - Spark Turning a gaming festival into a giant co-op game
Brands are consistently excellent at ruining gaming. But what if one brand decided to ruin it on purpose? Spark, New Zealand's biggest telco, wanted to give NZ gamers their first ever gaming festival. But instead of plastering it with their own logo in cringey ways, they decided to destroy it altogether - by infecting it with a virus. And the only ones who could save the day, were gamers.
Accolades:
GRAND PRIX - Spikes Asia 2025 – Gaming – Live Gaming Experience
SHORTLIST - Spikes Asia 2025 – Gaming – Innovation in Gaming
BRONZE - ONESHOW 2025 - Branded Entertainment - Games
MERIT - ONESHOW 2025 - Digital Installation - In-Person
SHORTLIST - D&AD 2025 - Gaming & Virtual Worlds / Brand Experience
GOLD - NZ Axis Awards 2025 – Design – Experience
GOLD - NZ Axis Awards 2025 – Branded Content – Innovation in Branded Content
BRONZE - NZ Axis Awards 2025 – Direct – Creative use of Data
SHORTLIST - NZ Axis Awards 2025 – Digital – Innovation in Digital
SHORTLIST - NZ Axis Awards 2025 – Experiential – Integrated Campaign
GRAND PRIX - Event Marketing Awards 2025 (Campaign Asia) - Best of Brand Experience
GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Brand Activation
GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Creative Idea
GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Digital Experience
GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Engaging Event
GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Gamification