Killabyte - Spark Turning a gaming festival into a giant co-op game

Spark wanted New Zealand’s first gaming festival to be unforgettable. So, we infected it with a final boss that gamers will never forget. 









Accolades:



GRAND PRIX - Spikes Asia 2025 – Gaming – Live Gaming Experience

SHORTLIST - Spikes Asia 2025 – Gaming – Innovation in Gaming



BRONZE - ONESHOW 2025 - Branded Entertainment - Games

MERIT - ONESHOW 2025 - Digital Installation - In-Person



SHORTLIST - D&AD 2025 - Gaming & Virtual Worlds / Brand Experience 



GOLD - NZ Axis Awards 2025 – Design – Experience

GOLD - NZ Axis Awards 2025 – Branded Content – Innovation in Branded Content

BRONZE - NZ Axis Awards 2025 – Direct – Creative use of Data

SHORTLIST - NZ Axis Awards 2025 – Digital – Innovation in Digital

SHORTLIST - NZ Axis Awards 2025 – Experiential – Integrated Campaign 



GRAND PRIX - Event Marketing Awards 2025 (Campaign Asia) - Best of Brand Experience

GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Brand Activation

GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Creative Idea

GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Digital Experience

GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Engaging Event

GOLD - Event Marketing Awards 2025 (Campaign Asia) - Best Gamification



Supreme Marketing Excellence Award - NZ Marketing Awards

Excellence in Sponsorship Strategy - NZ Marketing Awards   

Excellence in Travel/Leisure & Entertainment Marketing Strategy - NZ Marketing Awards   

Excellence in Utilities/Communications Marketing Strategy - NZ Marketing Awards


BRONZE - Asia Pacific Effie Awards 2025 - Experiential Marketing