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F#cking Bananas - Delivereasy Delivering NZ’s most forgotten grocery item






Most people don’t use grocery delivery for big shops. They use it for the stupid little items they forget. So, to launch Delivereasy’s grocery service, we dedicated it to the most statistically forgotten grocery item of all; Fucking Bananas. 



Obviously, we were very careful where we put this provocative message. Just kidding, we put it everywhere.












When the ASA inevitably pulled some of our hero OOH sites, we quickly replaced them with these versions.






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