FAX-4-KIWIBURGER - McDonald’s How 90’s tech got Gen-Z hungry for an ancient burger
The iconic Kiwiburger was launched in New Zealand in 1991. In 2023, McDonalds wanted to bring it back for the next generation. So, we did the only logical thing and launched it with the world's first fax-to-win promo since '91.
Accolades:
SILVER – Spikes Asia 2024 – Brand Experience & Activation – Tech Led
SILVER – NZ Axis Awards 2024 – Out of Home – Interactive
SILVER – AWARD Awards 2024 – OOH – Use of Tech
FINALIST – AWARD Awards 2024 – Direct – Integrated
SILVER – APAC EFFIE Awards 2024 – Experiential
BRONZE – APAC EFFIE Awards 2024 – Technology
BRONZE – APAC EFFIE Awards 2024 – Media Innovation
FINALIST– APAC EFFIE Awards 2024 – Restaurant
BRONZE – BEST Design Awards 2024 – Design Communication
FINALIST – NZ Effie Awards 2024 – Food/Restaurants
FINALIST – NZ Effie Awards 2024 – Short Term Success
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